For financial advisors & consultants

Stop chasing.
Start advising.

You spend too much time chasing clients and documents. Finlay gives you qualified leads with complete profiles, organized documents, and automated reminders - so every conversation is productive from the first minute.

10+ hrssaved per week on admin
0discovery calls needed
advisor.finlaystakes.com

My clients

48 active
RF
Robert Fox
PFR complete • 7 policies
Completed
JM
James Miller
PFR complete • 4 policies
Reviewed
LA
Leslie Alexander
PFR 60% • awaiting docs
Pending
Occasions this week
6
Reward points
2,400
i
Finlay never handles money. You advise and earn commission on the products clients choose - Finlay only organizes the information that makes your advice better.
THE ADVISOR PAIN POINTS WE SOLVE

The daily frustrations, fixed

Documents sent everywhere

Email, WhatsApp, WeTransfer, cloud drives - you waste 5–10 hours a week just searching, and what you find is often outdated.

Reminders are manual

200+ clients, all with different premium dates. Spreadsheets fail, policies lapse, and clients blame you. Trust erodes.

You don't know what they own

Policies scattered across providers, investments across apps. You burn hours just understanding their baseline.

You miss the moments

Birthdays, anniversaries, policy milestones - chances to build loyalty. Without a system you forget. Others don't.

Leads are costly & cold

You spend heavily on lead-gen, yet most prospects arrive with no data, no goals, and no idea what they want.

Endless data entry

KYC, forms, statements - repeated for every new client. Your time is worth far more than data entry.

QUALIFIED LEADS, EVERY TIME

Clients arrive prepared. You arrive informed.

Finlay flips the traditional lead model - every conversation is productive from the first minute.

1

Client completes their profile

They add every asset and finish the full 5-stage PFR. With permission, their profile becomes visible to you.

2

You get permission-based access

See their complete picture - assets, liabilities, coverage, portfolio, goals and documents. No discovery calls.

3

You identify gaps & recommend

Review the automated gap analysis: missing cover, underperformance, tax-saving opportunities. Know what to suggest first.

4

You advise, sell faster, earn

Recommend based on verified need. The client buys, you earn commission. Everyone wins - minus the chasing.

YOUR ADVISOR WORKSPACE

Everything to manage your book, in one place

CLIENT MANAGEMENT

Your whole book, at a glance

See every assigned client in one list, with status at a glance and instant access to each financial summary.

Status - complete, pending, active
Filter by profile completion
Search by name or email
Quick jump to any financial summary
All · 48
Complete · 31
Pending · 17
RF
Robert Fox
Net worth $1.2M · 7 policies
Active
JM
James Miller
Net worth $680K · 4 policies
Reviewed
LA
Leslie Alexander
PFR 60% · awaiting documents
Pending
PRODUCT YOU CAN RECOMMEND

Advise on what they actually need

Because you review the complete profile first, every recommendation is needs-based, specific and credible - which is exactly why they convert.

Insurance products

Life - Term, Whole, Endowment, ULIP
Health - Individual, Family, Critical Illness, Top-up
Vehicle - Car, Bike, Commercial
Home - Structure, Content, Landlord, Tenant
Travel - Domestic, International

Investment products

Mutual Funds - Equity, Debt, Hybrid, ELSS, Index
Stocks - Direct Equity
Fixed Income - FD, RD, Bonds, Debentures
Retirement - Annuity, Pension, NPS
Tax Savings - ELSS, Tax-saving FD, PPF, NPS
Finlay is an organization platform - it doesn't sell products or process payments. You transact with providers directly; Finlay just makes your advice sharper.
MORE ADVISOR TOOLS

Built to save you hours

Fill PFR on their behalf

For clients who need help, complete their review and add policies & documents directly - with their permission.

In-platform chat

Communicate, share documents and schedule meetings inside Finlay. Every conversation recorded and organized.

Document management

Request specific documents, track request status in real time, and view everything organized by client and asset.

Permission-based access

See only what clients allow. Request specific assets or the full profile - they can revoke access anytime.

Automated reminders

The system sends clients automatic notifications about premiums, renewals and document expirations for you.

Global asset support

Drill into any client's full picture in seconds net worth, allocation, policies, performance and milestones.

🎁 Advisor rewards program

Bring your clients. Earn rewards.

For every existing client you bring onto Finlay, you earn points. Apply them to up to 50% of your monthly subscription - and they never expire.

50 ptsper client added
50%of plan payable in points
points never expire
Clients you bring12
You earn600reward points
Save up to$59.70on Enterprise / month
Example: a $99 Standard plan → pay$49.50 cash + $49.50 in points
Points apply to any plan.
PRICING

Everything you need. One simple price.

No tiers. No hidden fees. All features included - plus optional visibility boosts. Cancel anytime.

All-in-One Advisor Plan

Advanced features
  • Client management dashboard
  • In-platform chat
  • Premium payment reminders
  • Permission-based access
  • Gap analysis & recommendations
  • Fill PFR on client's behalf
  • Full client financial profile
  • Client financial summary
  • Document requests & management
  • Client occasions dashboard
  • Lead generation & matching
  • Rewards program (earn points)
  • Add assets on client's behalf
  • Unlimited clients
$99
15% off
/monthly
Get started

Got concerns? contact us without hesitation!

Priority Support
24/7 Priority Advisor Support

Your thoughts matter - contact us anytime

Contact us now

Reward points apply to your plan - up to 50% of the monthly subscription fee.

BOOST YOUR VISIBILITY

Optional add-ons

Get in front of more clients and stand out from the competition.

Profile Boost

$29/ month
  • Higher search ranking
  • "Boosted" badge on profile
  • Priority in matching

Featured Badge

$49/ month
  • Top 3 search position
  • Email spotlight
POPULAR

Spotlight Listing

$99/ month
  • #1 search position
  • "Spotlight" badge
  • Homepage placement
  • Social media promotion
WHY ADVISORS CHOOSE FINLAY

A better way to run your practice

Lead quality
Without Finlay
Unqualified, no financial data
With Finlay
Clients with a complete PFR
First-meeting prep
Without Finlay
Hours gathering documents
With Finlay
Full financial picture on login
Document collection
Without Finlay
Email / WhatsApp back-and-forth
With Finlay
In-platform, organized by asset
Premium reminders
Without Finlay
Manual spreadsheets or missed
With Finlay
Automated system sends for you
Relationship moments
Without Finlay
Forgotten birthdays
With Finlay
Dashboard alerts for every occasion
Recommendations
Without Finlay
Based on incomplete info
With Finlay
Based on a verified profile
FAQ

Questions, answered

Clients who complete their financial profile can grant you permission-based access, and Finlay matches you with clients looking for advisors. You can also boost your visibility with optional add-ons to appear higher in search and matching.

Ready to stop chasing and start advising?

Join Finlay Stakes today. Get qualified leads, serve clients efficiently, and earn rewards.